Riezebos, Rik <br/><br/>
Positioning the brand : an inside-out approach 
by Rik Riezebos and Jaap van der Grinten 
 - London:   Routledge  2012 
 - xv, 191p., app., bib., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780415665193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand architecture<br/>brand name products<br/>branding<br/>corporate identity<br/>marketing<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE