TY  - BOOK
AU  - Riezebos, Rik
AU  - Grinten, Jaap van der
TI  - Positioning the brand : an inside-out approach
SN  - 9780415665193
U1  - 658.827 
PY  - 2012///
CY  - London: 
PB  - Routledge
KW  - brand architecture
KW  - brand name products
KW  - branding
KW  - corporate identity
KW  - marketing
KW  - product management
ER  -