Schultz, Don E. <br/><br/>
The evolution of integrated marketing communications : the customer-driven marketplace 

 - Oxon:  Routledge,  2011. 
 - viii, 134 p., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780415668927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMC<br/>marketing<br/>marketing communication<br/>marketplace
<br/><br/><label>Dewey Class. No.: </label>658.802  / SCH