TY  - BOOK
AU  - Schultz, Don E.
AU  - Patti, Charles H. (ed.)
AU  - Kitchen, Philip J. (ed.)
TI  - The evolution of integrated marketing communications : the customer-driven marketplace
SN  - 9780415668927
U1  - 658.802 
PY  - 2011///
CY  - Oxon
PB  - Routledge
KW  - IMC
KW  - marketing
KW  - marketing communication
KW  - marketplace
ER  -