Powell, Helen (ed.) <br/><br/>
Promotional culture and convergence : markets, methods, media 

 - New York:  Routledge,  2013. 
 - x, 238p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780415672801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>changing relationship between media and marketing<br/>cinema<br/>interactive marketing<br/>internet advertising<br/>marketing<br/>promotional industries<br/>public relations perspactive
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRO