TY  - BOOK
AU  - Powell, Helen (ed.)
TI  - Promotional culture and convergence : markets, methods, media
SN  - 9780415672801
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - branding
KW  - changing relationship between media and marketing
KW  - cinema
KW  - interactive marketing
KW  - internet advertising
KW  - marketing
KW  - promotional industries
KW  - public relations perspactive
ER  -