Hastings, Gerard <br/><br/>
Social marketing : from tunes to symphonies 
by Gerard Hastings and Christine Domegan 
 - 2nd ed. 
 - New York:   Routledge  2014 
 - xxiv, 526p., app., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780415683739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>competitive analysis<br/>critical marketing<br/>ethical issues<br/>social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAS