TY  - BOOK
AU  - Hastings, Gerard
AU  - Domegan, Christine
TI  - Social marketing : from tunes to symphonies
SN  - 9780415683739
U1  - 658.8 
PY  - 2014///
CY  - New York: 
PB  - Routledge
KW  - case studies
KW  - competitive analysis
KW  - critical marketing
KW  - ethical issues
KW  - social marketing
ER  -