Zarantonello, Lia <br/><br/>
The handbook of brand management scales 
Lia Zarantonello and Veronique Pauwels-Delassus 
 - 1st ed. 
 - New York:   Routledge  2016 
 - xix, 309p., ind  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780415742962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>management<br/>manuals<br/>marketing research<br/>scaling<br/>statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.827  / ZAR