TY  - BOOK
AU  - Zarantonello, Lia
AU  - Pauwels-Delassus, Veronique
TI  - The handbook of brand management scales
SN  - 9780415742962
U1  - 658.827 
PY  - 2016///
CY  - New York: 
PB  - Routledge
KW  - consumer behaviour
KW  - management
KW  - manuals
KW  - marketing research
KW  - scaling
KW  - statistical methods
ER  -