TY  - BOOK
AU  - Riley, Francesca Dall'Olmo (ed.)
AU  - Singh, Jaywant (ed.)
AU  - Blankson, Charles (ed.)
TI  - The Routledge companion to contemporary brand management
T2  - Routledge companions in business, management and accounting
SN  - 9780415747905
U1  - 658.827 
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - branding
KW  - communication in marketing
KW  - internet
KW  - management
KW  - social responsibility of business
ER  -