Kahle, Lynn R. (ed.) <br/><br/>
Consumer behavior knowledge for effective sports and event marketing 

 - New York:  Routledge,  2012. 
 - xxxiv, 314p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780415873581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication in marketing<br/>consumer behavior<br/>marketing<br/>special events<br/>sport consumption<br/>understanding consumer segments
<br/><br/><label>Dewey Class. No.: </label>796.0698  / CON