TY  - BOOK
AU  - Rodgers, Shelly (ed.)
AU  - Thorson, Esther (ed.)
TI  - Advertising theory
SN  - 9780415886628
U1  - 659.101 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - advertising
KW  - children
KW  - creativity organisation
KW  - political advertising
KW  - psychological processes
KW  - social media
ER  -