Whitaker, W. Richard <br/><br/>
Mediawriting : print, broadcast, and public relations 
by W. Richard Whitaker, Janet E. Ramsey and Ronald D. Smith 
 - New York:   Routledge  2012 
 - xix, 380p., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>9780415888035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copywriting<br/>authorship<br/>basic news stories<br/>communication theory<br/>legal consideration<br/>mass media<br/>radio and television<br/>research in communication<br/>writing and editing
<br/><br/><label>Dewey Class. No.: </label>808.066302  / WHI