TY  - BOOK
AU  - Whitaker, W. Richard
AU  - Ramsey, Janet E.
AU  - Smith, Ronald D.
TI  - Mediawriting : print, broadcast, and public relations
SN  - 9780415888035
U1  - 808.066302 
PY  - 2012///
CY  - New York: 
PB  - Routledge
KW  - advertising copywriting
KW  - authorship
KW  - basic news stories
KW  - communication theory
KW  - legal consideration
KW  - mass media
KW  - radio and television
KW  - research in communication
KW  - writing and editing
ER  -