Zikmund, William G. <br/><br/>
Exploring marketing research 
by William G. Zikmund 
 - 6th ed. 
 - Orlando:   The dryden press  1997 
 - xxvii, 739p., app.,glos., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>003018763X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>comprehensive cases with computerized databases<br/>data analysis and presentation<br/>measurement concepts<br/>research design for collecting primary data<br/>research process<br/>sampling and fieldwork<br/>video research projects
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK