Baran, Roger J. <br/><br/>
CRM : the foundation of contemporary marketing strategy 
by Roger J. Baran and Robert Galka 
 - New York:   Routledge  2014 
 - ix, 393p., notes, ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780415896573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM evaluation<br/>customer data development<br/>customer relations<br/>data management<br/>history<br/>management<br/>marketing strategy<br/>organisation<br/>relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / BAR