TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J.
TI  - CRM : the foundation of contemporary marketing strategy
SN  - 9780415896573
U1  - 658.802 
PY  - 2014///
CY  - New York: 
PB  - Routledge
KW  - CRM evaluation
KW  - customer data development
KW  - customer relations
KW  - data management
KW  - history
KW  - management
KW  - marketing strategy
KW  - organisation
KW  - relationship marketing
ER  -