TY  - BOOK
AU  - Jhally, Sut
TI  - The codes of advertising : fetishism and the political economy of meaning in the consumer society
SN  - 9780415903530
U1  - 659.1042 
PY  - 1990///
CY  - New York: 
PB  - Routledge
KW  - advertising
KW  - anthropology
KW  - fetishism
KW  - marxism
KW  - psychoanalysis
KW  - religion
KW  - social communication
KW  - sociological perspectives
ER  -