Mack, Ben <br/><br/>
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits 
by Ben Mack 
 - New Jersey:   John Wiley and Sons, Inc.  2007 
 - xiii, 242p., app., ind.  21 cm x 13 cm 
<br/><br/><label>ISBN: </label>9780470055762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand essence<br/>brand misinformation versus back end thinking<br/>branding<br/>creativity on demand<br/>everything communicates<br/>Kama Sutra of marketing<br/>legendary branding<br/>marketing<br/>product management<br/>right target audience<br/>storytelling<br/>structured creativity
<br/><br/><label>Dewey Class. No.: </label>658.503  / MAC