TY  - BOOK
AU  - Mack, Ben
TI  - Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits
SN  - 9780470055762
U1  - 658.503 
PY  - 2007///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - brand essence
KW  - brand misinformation versus back end thinking
KW  - branding
KW  - creativity on demand
KW  - everything communicates
KW  - Kama Sutra of marketing
KW  - legendary branding
KW  - marketing
KW  - product management
KW  - right target audience
KW  - storytelling
KW  - structured creativity
ER  -