Earls, Mark <br/><br/>
Herd : how to change mass behaviour by harnessing our true nature 
by Mark Earls 
 - New Jersey:   John Wiley and Sons, Inc.  2007 
 - xx, 348p., endnote, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470060360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>co creativity<br/>communication in marketing<br/>consumer behavior<br/>influence<br/>just believe<br/>light the fire<br/>making sense<br/>seven principles of herd marketing<br/>social influence<br/>social interaction<br/>us talk
<br/><br/><label>Dewey Class. No.: </label>658.8343  / EAR