TY  - BOOK
AU  - Earls, Mark
TI  - Herd : how to change mass behaviour by harnessing our true nature
SN  - 9780470060360
U1  - 658.8343 
PY  - 2007///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - co creativity
KW  - communication in marketing
KW  - consumer behavior
KW  - influence
KW  - just believe
KW  - light the fire
KW  - making sense
KW  - seven principles of herd marketing
KW  - social influence
KW  - social interaction
KW  - us talk
ER  -