Calder, Bobby J. (ed.) <br/><br/>
Kellogg on advertising and media 

 - New Jersey:   John Wiley and Sons, Inc.  2008 
 - xi, 292p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780470119860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising effectiveness<br/>advertising media planning<br/>audience measurement and research<br/>business to business marketing<br/>communicating with customers<br/>media<br/>media engagement<br/>new media<br/>public relations<br/>rethinking message strategies<br/>TV advertising
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL