LeSueur, Jeff <br/><br/>
Marketing automation : practical steps to more effective direct marketing 
by Jeff LeSueur 
 - New Jersey:   John Wiley and Sons, Inc.  2007 
 - xiii, 346p., ind.  24 cm x 16 cm 
 - Wiley and SAS business series .
<br/><br/><label>ISBN: </label>9780470125427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>component details<br/>creating a marketing financials worksheet<br/>customer information<br/>data processing<br/>direct marketing<br/>financial and marketing information integration<br/>improving response<br/>information map<br/>marketing<br/>marketing financials<br/>measuring marketing effectiveness<br/>modeling<br/>optimizing contact strategy<br/>profit and loss fundamentals<br/>relevant marketing automation information<br/>return on investment<br/>strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / LES