TY  - BOOK
AU  - Jaffe, Joseph
TI  - Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
SN  - 9780470137321
U1  - 658.8343 
PY  - 2008///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - business communication
KW  - conversation through community
KW  - customer relations
KW  - dialogue
KW  - marketing
KW  - new consumerism
KW  - partnership
KW  - relationship marketing
ER  -