Rosen, Richard G. <br/><br/>
Convergence marketing : combining brand and direct for unprecedented profits 
by Richard G. Rosen with Jane Rosen 
 - New Jersy:   John Wiley and Sons, Inc.  2009 
 - xv, 187p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470164938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand interaction<br/>branding<br/>case studies<br/>direct marketing<br/>marketing<br/>sales cycle
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROS