Arikan, Akin <br/><br/>
Multichannel marketing : metrics and methods for on and offline success 
by Akin Arikan 
 - Indianpolis:   Wiley Publishing Inc.  2008 
 - xxiv, 288p., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>9780470239599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>internet marketing<br/>multichannel analytics<br/>multichannel marketing method<br/>multilevel marketing<br/>web analyst
<br/><br/><label>Dewey Class. No.: </label>658.872  / ARI