TY  - BOOK
AU  - Arikan, Akin
TI  - Multichannel marketing : metrics and methods for on and offline success
SN  - 9780470239599
U1  - 658.872 
PY  - 2008///
CY  - Indianpolis: 
PB  - Wiley Publishing Inc.
KW  - internet marketing
KW  - multichannel analytics
KW  - multichannel marketing method
KW  - multilevel marketing
KW  - web analyst
ER  -