TY  - BOOK
AU  - Holtz, Shel
AU  - Havens, John C.
TI  - Tactical transparency : how leaders can leverage social media to maximize value and build their brand
SN  - 9780470293706
U1  - 658.802 
PY  - 2009///
CY  - San Francisco: 
PB  - Jossey-Bass
KW  - blogs
KW  - business communication
KW  - customer relations
KW  - interactive marketing
KW  - internet marketing
KW  - leadership
KW  - management
KW  - media relation
KW  - public relation
KW  - social media
ER  -