Masterson, Michael <br/><br/>
Changing the channel : 12 easy ways to make millions for your business 
by Michael Masterson and Mary Ellen Tribby 
 - New Jersey:   John Wiley and Sons  2009 
 - xiv, 285p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470375020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>direct mail<br/>direct print<br/>DRM<br/>event marketing<br/>joint ventures<br/>marketing channels<br/>marketing management<br/>MCM<br/>multi-channel campaign<br/>online marketing<br/>public relation<br/>radio<br/>search engine marketing<br/>social media<br/>teleconferences<br/>telemarketing<br/>television
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS