Changing the channel : 12 easy ways to make millions for your business - Masterson, Michael; Tribby, Mary Ellen (New Jersey: John Wiley and Sons, 2009)
Keywords: direct mail; direct print; DRM; event marketing; joint ventures; marketing channels; marketing management; MCM; multi-channel campaign; online marketing; public relation; radio; search engine marketing; social media; teleconferences; telemarketing; television