TY  - BOOK
AU  - Masterson, Michael
AU  - Tribby, Mary Ellen
TI  - Changing the channel : 12 easy ways to make millions for your business
SN  - 9780470375020
U1  - 658.8 
PY  - 2009///
CY  - New Jersey: 
PB  - John Wiley and Sons
KW  - direct mail
KW  - direct print
KW  - DRM
KW  - event marketing
KW  - joint ventures
KW  - marketing channels
KW  - marketing management
KW  - MCM
KW  - multi-channel campaign
KW  - online marketing
KW  - public relation
KW  - radio
KW  - search engine marketing
KW  - social media
KW  - teleconferences
KW  - telemarketing
KW  - television
ER  -