Weber, Larry <br/><br/>
Marketing to the social web : how digital customer communities build your business 
by Larry Weber 
 - 2nd ed. 
 - New Jersy:   John Wiley and Sons, Inc.  2009 
 - xviii, 246p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470410974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>blog strategy<br/>build your own customer community<br/>community and content<br/>does facebook matter?<br/>e-community strategy<br/>internet marketing<br/>living and working in web 4.0<br/>making the transition to the social web<br/>reputation aggregator strategy<br/>social networks strategy<br/>web is not a channel
<br/><br/><label>Dewey Class. No.: </label>658.872  / WEB