TY  - BOOK
AU  - Weber, Larry
TI  - Marketing to the social web : how digital customer communities build your business
SN  - 9780470410974
U1  - 658.872 
PY  - 2009///
CY  - New Jersy: 
PB  - John Wiley and Sons, Inc.
KW  - blog strategy
KW  - build your own customer community
KW  - community and content
KW  - does facebook matter?
KW  - e-community strategy
KW  - internet marketing
KW  - living and working in web 4.0
KW  - making the transition to the social web
KW  - reputation aggregator strategy
KW  - social networks strategy
KW  - web is not a channel
ER  -