Fisher-Buttinger, Claudia <br/><br/>
Connective branding : building brand equity in a demanding world 
by Claudia Fisher-Buttinger and Christine Vallaster 
 - England:   John Wiley and Sons Ltd.  2008 
 - xxi, 358p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470512401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products management<br/>brand name products valuation<br/>branding marketing<br/>corporate image
<br/><br/><label>Dewey Class. No.: </label>658.827  / FIS