King, Stephen <br/><br/>
A master class in brand planning 
by Stephen King 
 - West Sussex:   John Wiley and Sons. Ltd.  2007 
 - xliii, 351p., ind.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>9780470517918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising research<br/>brand building<br/>brand name products<br/>brand success<br/>branding<br/>inter media decisions<br/>management<br/>marketing<br/>marketing research<br/>new products
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAS