TY  - BOOK
AU  - Nalty, Kevin H.
TI  - Beyond viral : how to attract customers, promote your brand, and make money with online video
SN  - 9780470598887
U1  - 658.672 
PY  - 2010///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - agencies searching for role
KW  - inside youtube
KW  - insider information
KW  - marketing via webstars
KW  - measuring ROI
KW  - paid video advertising
KW  - performance of online video
KW  - sales
KW  - search engine optimization
KW  - social media
KW  - video's role in the marketing funnel
KW  - viral video is dead
KW  - web marketing
ER  -