Aaker, David A. <br/><br/>
Brand relevance : making competitors irrelevant 
by David A. Aaker 
 - San Francisco:   Jossey - Bass  2011 
 - xvi, 381p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470613580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>automobile industry<br/>brand name products<br/>brand relevance battle<br/>branding<br/>categorizing<br/>consideration<br/>evaluation<br/>food industry<br/>framing<br/>innovative organization<br/>marketing<br/>measurement<br/>technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK