TY  - BOOK
AU  - Venkatraman, Vik
TI  - Inspired : take your product dream from concept to shelf
SN  - 9780470638453
U1  - 658.5 
PY  - 2011///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - brand marketing
KW  - create your product
KW  - demonstrate local success
KW  - design the process
KW  - develop the idea
KW  - financing primer
KW  - get distribution
KW  - launch
KW  - marketing
KW  - new products
KW  - packaging a product
KW  - produce your product and platform
KW  - product management
KW  - rollout
ER  -