Pardun, Carol (ed.)
Advertising and society : an introduction
- 2nd ed.
- West Sussex: John Wiley and Sons Ltd., 2014.
- xiii, 296p., ind. 24 cm x 17 cm
9780470673096
advergames
advertising
children
emerging issues
enternatainment media
hyper niche markets
sex
social responsibility
sporting events
tobacco
659.1042 / ADV