Mckean, John <br/><br/>
Managing customers through economic cycles 
by John Mckean 
 - New Jersey:   John Wiley and Sons, Inc.  2010 
 - vi, 256p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470686201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business cycles<br/>consumer behaviour<br/>consumer loyalty strengths<br/>consumer's buying changes over cycles<br/>customer relation<br/>different economic cycles<br/>dynamic consumer needs value tradeoff<br/>managing the employee factor<br/>mastering information<br/>recession
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCK