Salinas, Gabriela <br/><br/>
The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications 
by Gabriela Salinas 
 - New Jersey:   John Wiley and Sons, Inc.  2009 
 - xxviii, 420p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470740316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>brand equity evaluation system (BEES)<br/>brand name products<br/>brandinet<br/>branding<br/>economic perspective<br/>intengible assets<br/>interbrand<br/>marketing<br/>valuation
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAL