TY  - BOOK
AU  - Salinas, Gabriela
TI  - The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
SN  - 9780470740316
U1  - 658.827 
PY  - 2009///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - brand equity
KW  - brand equity evaluation system (BEES)
KW  - brand name products
KW  - brandinet
KW  - branding
KW  - economic perspective
KW  - intengible assets
KW  - interbrand
KW  - marketing
KW  - valuation
ER  -