Bruce, Duncan <br/><br/>
Brand enigma : decoding the secrets of your brand 
by Duncan Bruce and David Harvey 
 - England:   John Wiley and Sons Ltd.  2008 
 - xvi, 328p., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780470779606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding challenges<br/>branding marketing<br/>branding realities<br/>business names<br/>corporate image<br/>creative ability business<br/>innovation<br/>organizational effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRU