TY  - BOOK
AU  - Bruce, Duncan
AU  - Harvey, David
TI  - Brand enigma : decoding the secrets of your brand
SN  - 9780470779606
U1  - 658.827 
PY  - 2008///
CY  - England: 
PB  - John Wiley and Sons Ltd.
KW  - branding challenges
KW  - branding marketing
KW  - branding realities
KW  - business names
KW  - corporate image
KW  - creative ability business
KW  - innovation
KW  - organizational effectiveness
ER  -