TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Winning in the Indian market : understanding the transformation of consumer India
SN  - 9780470821992
U1  - 658.840954 
PY  - 2008///
CY  - Singapore: 
PB  - John Wiley and Sons
KW  - consumption
KW  - economic conditions, 1947
KW  - economics
KW  - export marketing
KW  - India
ER  -