DigiMarketing : the essential guide to new media and digital marketing
by Kent Wertime and Ian Fenwick
- Singapore: John Willey and Sons (Asia) Pte. Ltd. 2008
- xiv, 406p., ind. 23 cm x 16 cm
9780470822319
21st century consumer digital channels digital signage internet marketing internet media marketing media game new media social media strategic planning television reinvented viral marketing web