TY  - BOOK
AU  - Wertime, Kent
AU  - Fenwick, Ian
TI  - DigiMarketing : the essential guide to new media and digital marketing
SN  - 9780470822319
U1  - 658.872028546 
PY  - 2008///
CY  - Singapore: 
PB  - John Willey and Sons (Asia) Pte. Ltd.
KW  - 21st century
KW  - consumer
KW  - digital channels
KW  - digital signage
KW  - internet marketing
KW  - internet media
KW  - marketing
KW  - media game
KW  - new media
KW  - social media
KW  - strategic planning
KW  - television reinvented
KW  - viral marketing
KW  - web
ER  -