Chevalier, Michel

Luxury brand management : a world of privilege by Michel Chevalier and Gerald Mazzalovo - New Jersey: John Wiley and Sons, Inc. 2008 - xiv, 421p., ind. 23 cm x 16 cm

9780470823262


brand audit
brand lifecycle
client
communication
identity
international distribution
logistics and licensing
luxury brand
luxury industry
luxury sector
managing creation
retailing

658.827 / CHE